Before you beat yourself up on an AdSense rejection, let us tell you a not-so-secret secret. Google Trends shows that searches for “AdSense approval” have been all over the place in 2024–2025. That tells us more and more bloggers are struggling with the same issue, which means you’re not alone.

AdSense rejections are not personal. They’re signals. Google is telling you, “Your site isn’t ready yet.” You can always fix what’s missing and reapply successfully.

What Google AdSense Really Wants From You

If we were to condense AdSense approval requirements in one sentence, it would be:

Be useful, be trustworthy, and don’t look shady.

Contrary to popular belief, AdSense isn’t looking for perfection. It is looking for value, trust, and compliance. If your site provides high-quality content and rich UX, has all those “trust pages” in place, and complies with the existing policy requirements, there’s a hulk-y fat chance of it getting approval. Trust us on that one.

6 most common Reasons Google AdSense Rejects Websites

After working with thousands of publishers, we’ve seen the same mistakes repeat over and over. Here are the top reasons AdSense rejects websites:

1. Not Enough Quality Content

The number one reason Google rejects sites is poor content… and by poor, we mean both quality and quantity. Google wants to see a site worth visiting. If you only have a couple of posts or worse, they read like they were produced by feeding a keyword soup to AI, expect an instant rejection.

How to fix that:

• Aim for 10–20 solid articles before applying.
• Write human content for human readers. Share real insights, examples, and experiences.
• Each post should be at least 800–1,000 words and answer a specific question or problem.

2. Bad User Experience (UX)

Ah, the classic beast. Think of bad UX as walking into your nearest mart where the aisles are blocked and the cashier is hidden in the basement. That’s how your site feels if it’s messy or hard to navigate. Advertisers won’t trust their brands in that chaos, and Google won’t either.

How to fix that:

• Keep your site clean, easy to navigate, and mobile-friendly.
• Less is more. Too many popups, ads, or widgets hurt trust.
• Test your site speed. If it takes forever to load, it takes forever to get approved.

3. Missing Trust Pages

Google needs to know you before trusting your site. If your site doesn’t show who you are and how you operate, Google doesn’t want you. No About Us page? No Privacy Policy? No approval! As simple as that.

How to fix that:

Add these essential pages on your site:

•   About Us (who you are, what your site is about)
•   Contact (a form or email, not just an empty page)
•   Privacy Policy (must mention third-party ads like AdSense)
•   Terms of Use
•   Disclaimer
•   GDPR Compliance page if you’re targeting European readers

Think of these trust pages as the “ID card” of your website. Without them, your site is hard to trust.

4. Policy Violations

Google has a long list of topics it won’t touch: adult content, illegal downloads, hate speech, clickbait scams, and anything unsafe for advertisers. Even one careless step in that “no go zone” can ruin your whole application.

How to fix that:

• Audit every page of your site surgically before applying.
• Remove or edit anything that even *feels* borderline.
• Stick to safe, advertiser-friendly content.

And if that “prohibited territory” list feels overwhelming, reach out to people who live and breathe these policies, aka us.

5. Incomplete or Underdeveloped Website

A half-built site is a full-blown red flag for Google. If your homepage is a placeholder, links are broken, or your categories are empty, Google sees it as “unfinished” and treats it just like that.

How to fix that:

• Make sure every link leads somewhere real.
• Fill all categories with actual posts.
• Check that your homepage gives value to readers.

Google wants to see a live, working website, not a clueless construction zone, please.

6. Suspicious or Fake Traffic

Google is ruthless about traffic quality. If it sees traffic spikes from bots, click farms, or sketchy referral sources, you’re out. Even asking friends to “click a few ads” can get you banned.

How to fix that:

• For the love of Adsense, never buy traffic.
• Focus on organic growth: SEO, social media, community forums.
• Check your analytics. If a strange site is sending fake traffic, block it. 
• Try our IVT protection tool, Traffiqly. It blocks Invalid traffic in real-time and makes your site AdSense-ready.

Google is okay with low traffic if it’s real traffic. We have seen websites with as low as 100 visits a month get approved, but never one with bot traffic.

Pro tip: Always use an ad blocker to visit your website. Nothing turns Google off like clicking on your own ads.

A Quick Pre-Approval Checklist

Here’s a simple way to see if your site is AdSense-ready. Tick these off before applying or reapplying:

 ✅ 10–20 original, useful posts

 ✅ Mobile-friendly design and fast load speed

 ✅ About, Contact, Privacy Policy, Disclaimer, Terms pages, all in place

 ✅ No policy-breaking content

 ✅ No suspicious or paid traffic

If you can check all these boxes, you’re in good shape.

Pro Tips to Boost Approval Odds

We went digging through Reddit for real-world advice, and here are the tried-and-tested tips publishers shared to boost your AdSense approval odds:

• Use a custom domain instead of a free subdomain. It looks more professional.
• Keep publishing regularly. Fresh content shows your site is alive.
• Read AdSense policies at least once a month. They update quietly and strike loudly.
• Use a cookie consent banner, especially if you are targeting European audience.
• Don’t rush in with a brand-new domain. Give your site at least 1 month before applying, though most experienced publishers recommend 3–6 months for the best approval odds.

FAQs About Google AdSense Rejection

Summing it up:

Getting into AdSense is about showing Google that your site is real, helpful, and worth trusting. If you’ve got good content, a clean design, the right pages in place, and organic traffic, you’re already on the right track.

A rejection doesn’t mean your site is bad. It just means it’s not ready yet. Take it as feedback, fix the gaps, and try again. Every tweak you make not only gets you closer to approval but also makes your site better for readers. It’s a win-win.