Publishers are likely acquainted with the yearly decline in ad rpm that happens at the start of the year. Non…
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What is Prebid? A Game-Changing Ad Tech Solution for Publishers
Publishers are constantly seeking innovative ways to maximize their ad revenue. One breakthrough solution tha…
Blogs
Anticipating 2024 Ad Tech Trends
The year 2024 promises groundbreaking transformations and unprecedented ad tech trends. As we navigate the di…
Blogs
Header Bidding in Video Advertising
Header bidding is an advanced programmatic advertising technique that has revolutionized the way digital adve…
Blogs
Real-Time Bidding vs. Header Bidding: A Comparative Analysis
Real-Time Bidding (RTB) and Header Bidding are two prominent technologies that have transformed the prospect …
Blogs
Advantages of Header Bidding for Publishers
Header bidding stands as a revolutionary advertising technology, reshaping the traditional auction process fo…
Blogs
Header Bidding
Header bidding is an advanced programmatic advertising technique that allows publishers to offer their ad inv…
Blogs
Ad Operations Management
Ad Operations Management is the strategic and systematic oversight of the processes, technologies, and workfl…
Blogs
The Ultimate Guide to Ad Operations Management and Consultation
Efficient ad operations are the backbone of a successful publishing platform. To understand the importance of…
Blogs
Bridging the AdTech Knowledge Gap
When you do anything, it’s helpful to have some tools and knowledge to do it properly and efficiently. Someti…
Blogs
What is Ad Tech? A Simple Introduction
A simple guide explaining ad tech and why it’s important for publishers. In this blog, we will learn about wh…