Header bidding is an advanced programmatic advertising technique that allows publishers to offer their ad inv…
Programmatic Advertising
Understanding Ad Exchanges and Navigating Ad Compliance
For decades, publishers all around the world rely on different ad networks to monetize their publishing platf…
Ad Operations Management
Ad Operations Management is the strategic and systematic oversight of the processes, technologies, and workfl…
Ad Monetization Strategies
Ad monetization is the process of generating revenue from digital advertising by leveraging various strategie…
The Ultimate Guide to Ad Operations Management and Consultation
Efficient ad operations are the backbone of a successful publishing platform. To understand the importance of…
5 Effective Ways Publishers Can Avoid Ad Blocking Extensions
Without a question, ad blocking extensions cost publishers a lot of money. Publishers who make money through …