Header bidding is an advanced programmatic advertising technique that allows publishers to offer their ad inv…
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Programmatic Advertising
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Understanding Ad Exchanges and Navigating Ad Compliance
For decades, publishers all around the world rely on different ad networks to monetize their publishing platf…
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Ad Operations Management
Ad Operations Management is the strategic and systematic oversight of the processes, technologies, and workfl…
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Ad Monetization Strategies
Ad monetization is the process of generating revenue from digital advertising by leveraging various strategie…
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The Ultimate Guide to Ad Operations Management and Consultation
Efficient ad operations are the backbone of a successful publishing platform. To understand the importance of…
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5 Effective Ways Publishers Can Avoid Ad Blocking Extensions
Without a question, ad blocking extensions cost publishers a lot of money. Publishers who make money through …