Ever wonder why your ad gets thousands of impressions but barely any conversions? You’re not alone. An Ipsos …
Blogs
Blogs
5 Proven Tips for Publishers to Increase Ad Viewability
What Is Ad Viewability and Why It Matters If an ad loads and no one sees it, does it even exist? That’s the f…
Blogs
AdTech Trends in 2025: How Advertising Technology is Evolving
We are not clairvoyants but we’ve got our finger on the pulse of the AdTech world. So, you might want to chec…
Blogs
Header Bidding Explained: A Publisher’s Guide to Maximizing Ad Revenue
As a website owner or publisher, you might be working with an ad network to make money from your website’s ad…
Blogs
The Hidden Revenue Gaps in Your AdSense Setup
In the rapidly evolving digital advertising landscape, many publishers are unknowingly leaving substantial re…
Blogs
Case Studies
Beyond AdSense: A Publisher’s Path to 35x Revenue Growth
Every publisher using AdSense faces a crucial question: Is basic ad implementation holding back your revenue …
Blogs
Understanding User RPM, Page RPM, Session RPM, and Ad RPM
Understanding some key metrics is essential for publishers and advertisers to optimize their revenue generati…
Blogs
Seller Defined Audiences (SDA): A Game-Changer for Publishers
Seller Defined Audiences (SDA), introduced by the IAB Tech Lab on February 24th, 2022, emerged as a groundbre…
Blogs
How Can Publishers Adjust To Dropping Ad RPM And Increase Q1 Profits?
Publishers are likely acquainted with the yearly decline in ad rpm that happens at the start of the year. Non…
Blogs
Google AdSense Upgrades to eCPM Payment Model
Google Ads Liaison Ginny Marvin attests to AdSense’s switch to an eCPM payment structure. Find out the implic…
Blogs
What is Programmatic Advertising? A Comprehensive Overview
Programmatic advertising has emerged as a game-changer in digital advertising. Delving deep into the labyrint…
Blogs
What is Ad Refresh? Evaluating Its Suitability for Your Website
The Internet is known for catering to short attention spans with its abundance of short videos, articles, and…