Before you beat yourself up on an AdSense rejection, let us tell you a not-so-secret secret. Google Trends sh…
Blogs
AdX vs AdSense — Which Is Better for Publishers in 2025
Every week, I meet publishers who ask the same question:“Should I stick with AdSense or switch to AdX?” It’s …

How to Recover From an AdSense Ad-Limit Warning
If you’ve ever opened your AdSense dashboard and seen the message “Ad serving is limited due to invalid traff…

Why Your AdSense RPM Keeps Falling? Causes and Fixes for Publishers
Almost every publisher I talk to says the same thing: “My AdSense RPM isn’t what it used to be.” And they’re …

Attention Metrics: The New Gold Standard in Advertising
Ever wonder why your ad gets thousands of impressions but barely any conversions? You’re not alone. An Ipsos …

5 Proven Tips for Publishers to Increase Ad Viewability
What Is Ad Viewability and Why It Matters If an ad loads and no one sees it, does it even exist? That’s the f…

AdTech Trends in 2025: How Advertising Technology is Evolving
We are not clairvoyants but we’ve got our finger on the pulse of the AdTech world. So, you might want to chec…

Header Bidding Explained: A Publisher’s Guide to Maximizing Ad Revenue
As a website owner or publisher, you might be working with an ad network to make money from your website’s ad…
The Hidden Revenue Gaps in Your AdSense Setup
In the rapidly evolving digital advertising landscape, many publishers are unknowingly leaving substantial re…
Beyond AdSense: A Publisher’s Path to 35x Revenue Growth
Every publisher using AdSense faces a crucial question: Is basic ad implementation holding back your revenue …
Understanding User RPM, Page RPM, Session RPM, and Ad RPM
Understanding some key metrics is essential for publishers and advertisers to optimize their revenue generati…
Seller Defined Audiences (SDA): A Game-Changer for Publishers
Seller Defined Audiences (SDA), introduced by the IAB Tech Lab on February 24th, 2022, emerged as a groundbre…