Publishers are constantly seeking innovative ways to maximize their ad revenue. One breakthrough solution tha…
Blogs
Blogs
Instream Video Advertising – IAB Tech Lab’s New Parameters
Instream video advertising has become an integral part of the digital advertising landscape. With the rise of…
Blogs
Google Search Indexing Issues Remains Almost Five Days Later
Google acknowledged that a limited number of websites were experiencing indexing issues. Learn the most recen…
Blogs
Google’s Search Revenue Increased To $48 Billion
Google’s search revenue has climbed to an impressive $48 billion, marking an 11% surge in total ad revenue. T…
Blogs
Google is resolving A significant problem affecting Ad Manager
Google Ad Manager stands as a pivotal tool for marketers globally. However, recent developments have sparked …
Blogs
Anticipating 2024 Ad Tech Trends
The year 2024 promises groundbreaking transformations and unprecedented ad tech trends. As we navigate the di…
Blogs
Header Bidding in Video Advertising
Header bidding is an advanced programmatic advertising technique that has revolutionized the way digital adve…
Blogs
Video Header Bidding in Advertising and Its Impact on Ad Revenue
Video header bidding has emerged as a powerful strategy in the realm of digital advertising, particularly in …
Blogs
Real-Time Bidding vs. Header Bidding: A Comparative Analysis
Real-Time Bidding (RTB) and Header Bidding are two prominent technologies that have transformed the prospect …
Blogs
Advantages of Header Bidding for Publishers
Header bidding stands as a revolutionary advertising technology, reshaping the traditional auction process fo…
Blogs
Header Bidding
Header bidding is an advanced programmatic advertising technique that allows publishers to offer their ad inv…
Blogs
Header Bidding vs Open Bidding, A Brief Comparison
As publishers navigate the intricate world of digital advertising, the decision to adopt beneficial advertisi…