Ad monetization is the process of generating revenue from digital advertising by leveraging various strategie…
Blogs
Blogs
The Ultimate Guide to Ad Operations Management and Consultation
Efficient ad operations are the backbone of a successful publishing platform. To understand the importance of…
Blogs
How To Optimize Your Website For A Faster First Input Delay (FID)
A seamless user experience, improved search engine rankings, reduced bounce rates, increased conversions, mob…
Blogs
Server-Side Header Bidding: A Publisher’s Guide
An innovative thinker or game-changing invention comes along every so often, reshaping the world and bringing…
Blogs
5 Effective Ways Publishers Can Avoid Ad Blocking Extensions
Without a question, ad blocking extensions cost publishers a lot of money. Publishers who make money through …
Blogs
Everything Publishers Need To Know About Header Bidding
Digital publishers want an effective advertising environment that maximizes website ad income. Header bidding…
Blogs
Industry news
Executive Jerry Dischler resigns from Google Ads
After over 15 years at the company, Jerry Dischler, who oversaw Google Ads, decided to step down as executive…
Blogs
Industry news
The Google November 2023 core update rollout is now complete
The fourth core update of the year, the Google November 2023 core update, has completed its rollout, as confi…
Blogs
Industry news
Is Google Leaving The CPC Monetization Structure?
Google AdSense was introduced twenty years ago so website owners could profit from their content. Google’s ad…
Blogs
Restricting GPTBot To Crawl Your Website
OpenAI’s newest tool, GPTBot, is created to improve the data used to train their AI models, such as the soon-…
Blogs
Bridging the AdTech Knowledge Gap
When you do anything, it’s helpful to have some tools and knowledge to do it properly and efficiently. Someti…
Blogs
Google AdSense vs Google Ad Exchange: Which Is Right for You?
Google AdSense and Google AdX are both powerful advertising platforms that can help website publishers genera…