Real-Time Bidding (RTB) and Header Bidding are two prominent technologies that have transformed the prospect …
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Advantages of Header Bidding for Publishers
Header bidding stands as a revolutionary advertising technology, reshaping the traditional auction process fo…
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Header Bidding
Header bidding is an advanced programmatic advertising technique that allows publishers to offer their ad inv…
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Header Bidding vs Open Bidding, A Brief Comparison
As publishers navigate the intricate world of digital advertising, the decision to adopt beneficial advertisi…
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Industry news
Google is Phasing Out Cookies in 2024
It’s no secret that Google will phase out 3rd-party browser cookies in Q1 2024, and the industry is still exp…
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Increasing Revenue with Ad Placement Optimization
Providing a great user experience relies heavily on optimizing ad placements. Ads on a website alone, though,…
Blogs
Understanding Ad Exchanges and Navigating Ad Compliance
For decades, publishers all around the world rely on different ad networks to monetize their publishing platf…
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Ad Placement Optimization
A large number of websites are created with the main goal of making money. With careful planning and executio…
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Ad Analytics, Reporting, and Ad Fraud Detection
Ad analytics, reporting, and ad fraud detection play pivotal roles in Ad Operations Management, contributing …
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Ad Operations Management
Ad Operations Management is the strategic and systematic oversight of the processes, technologies, and workfl…
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Ad Monetization Strategies
Ad monetization is the process of generating revenue from digital advertising by leveraging various strategie…
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The Ultimate Guide to Ad Operations Management and Consultation
Efficient ad operations are the backbone of a successful publishing platform. To understand the importance of…