Publishers are likely acquainted with the yearly decline in ad rpm that happens at the start of the year. Non…
Ad Revenue
Blogs
What is Programmatic Advertising? A Comprehensive Overview
Programmatic advertising has emerged as a game-changer in digital advertising. Delving deep into the labyrint…
Guides
Setting Custom Target CPM and Unified Pricing Rules in Google Ad Manager
Google Ad Manager (GAM) is a robust platform that gives publishers solid control over their ad inventory mana…
Blogs
Guides
What is Prebid? A Game-Changing Ad Tech Solution for Publishers
Publishers are constantly seeking innovative ways to maximize their ad revenue. One breakthrough solution tha…
Blogs
Google’s Search Revenue Increased To $48 Billion
Google’s search revenue has climbed to an impressive $48 billion, marking an 11% surge in total ad revenue. T…
Blogs
Header Bidding vs Open Bidding, A Brief Comparison
As publishers navigate the intricate world of digital advertising, the decision to adopt beneficial advertisi…