When Google brings its brightest minds to town, you listen. Think Apps 2025 lit up Lahore on October 23rd, an…
Industry news
Blogs
Understanding User RPM, Page RPM, Session RPM, and Ad RPM
Understanding some key metrics is essential for publishers and advertisers to optimize their revenue generati…
Blogs
Seller Defined Audiences (SDA): A Game-Changer for Publishers
Seller Defined Audiences (SDA), introduced by the IAB Tech Lab on February 24th, 2022, emerged as a groundbre…
Blogs
How Can Publishers Adjust To Dropping Ad RPM And Increase Q1 Profits?
Publishers are likely acquainted with the yearly decline in ad rpm that happens at the start of the year. Non…
Blogs
Google AdSense Upgrades to eCPM Payment Model
Google Ads Liaison Ginny Marvin attests to AdSense’s switch to an eCPM payment structure. Find out the implic…
Blogs
What is Programmatic Advertising? A Comprehensive Overview
Programmatic advertising has emerged as a game-changer in digital advertising. Delving deep into the labyrint…
Guides
Setting Custom Target CPM and Unified Pricing Rules in Google Ad Manager
Google Ad Manager (GAM) is a robust platform that gives publishers solid control over their ad inventory mana…
Blogs
What is Ad Refresh? Evaluating Its Suitability for Your Website
The Internet is known for catering to short attention spans with its abundance of short videos, articles, and…
Blogs
Google Search Indexing Issues Remains Almost Five Days Later
Google acknowledged that a limited number of websites were experiencing indexing issues. Learn the most recen…
Blogs
Google’s Search Revenue Increased To $48 Billion
Google’s search revenue has climbed to an impressive $48 billion, marking an 11% surge in total ad revenue. T…
Blogs
Google is resolving A significant problem affecting Ad Manager
Google Ad Manager stands as a pivotal tool for marketers globally. However, recent developments have sparked …
Blogs
Anticipating 2024 Ad Tech Trends
The year 2024 promises groundbreaking transformations and unprecedented ad tech trends. As we navigate the di…