Understanding some key metrics is essential for publishers and advertisers to optimize their revenue generati…
Seller Defined Audiences (SDA): A Game-Changer for Publishers
Seller Defined Audiences (SDA), introduced by the IAB Tech Lab on February 24th, 2022, emerged as a groundbre…
How Can Publishers Adjust To Dropping Ad RPM And Increase Q1 Profits?
Publishers are likely acquainted with the yearly decline in ad rpm that happens at the start of the year. Non…
Google AdSense Upgrades to eCPM Payment Model
Google Ads Liaison Ginny Marvin attests to AdSense’s switch to an eCPM payment structure. Find out the implic…
What is Programmatic Advertising? A Comprehensive Overview
Programmatic advertising has emerged as a game-changer in digital advertising. Delving deep into the labyrint…
Setting Custom Target CPM and Unified Pricing Rules in Google Ad Manager
Google Ad Manager (GAM) is a robust platform that gives publishers solid control over their ad inventory mana…
What is Ad Refresh? Evaluating Its Suitability for Your Website
The Internet is known for catering to short attention spans with its abundance of short videos, articles, and…
Google Search Indexing Issues Remains Almost Five Days Later
Google acknowledged that a limited number of websites were experiencing indexing issues. Learn the most recen…
Google’s Search Revenue Increased To $48 Billion
Google’s search revenue has climbed to an impressive $48 billion, marking an 11% surge in total ad revenue. T…
Google is resolving A significant problem affecting Ad Manager
Google Ad Manager stands as a pivotal tool for marketers globally. However, recent developments have sparked …
Anticipating 2024 Ad Tech Trends
The year 2024 promises groundbreaking transformations and unprecedented ad tech trends. As we navigate the di…
Setting up Inventory in Google Ad Manager
Google Ad Manager is a robust platform for managing and optimizing ad inventory, making it an essential tool …