Seller Defined Audiences (SDA), introduced by the IAB Tech Lab on February 24th, 2022, emerged as a groundbre…
Programmatic Advertising
Blogs
How Can Publishers Adjust To Dropping Ad RPM And Increase Q1 Profits?
Publishers are likely acquainted with the yearly decline in ad rpm that happens at the start of the year. Non…
Blogs
What is Programmatic Advertising? A Comprehensive Overview
Programmatic advertising has emerged as a game-changer in digital advertising. Delving deep into the labyrint…
Blogs
What is Ad Refresh? Evaluating Its Suitability for Your Website
The Internet is known for catering to short attention spans with its abundance of short videos, articles, and…
Blogs
Guides
What is Prebid? A Game-Changing Ad Tech Solution for Publishers
Publishers are constantly seeking innovative ways to maximize their ad revenue. One breakthrough solution tha…
Blogs
Instream Video Advertising – IAB Tech Lab’s New Parameters
Instream video advertising has become an integral part of the digital advertising landscape. With the rise of…
Blogs
Google is resolving A significant problem affecting Ad Manager
Google Ad Manager stands as a pivotal tool for marketers globally. However, recent developments have sparked …
Blogs
Anticipating 2024 Ad Tech Trends
The year 2024 promises groundbreaking transformations and unprecedented ad tech trends. As we navigate the di…
Blogs
Header Bidding in Video Advertising
Header bidding is an advanced programmatic advertising technique that has revolutionized the way digital adve…
Blogs
Video Header Bidding in Advertising and Its Impact on Ad Revenue
Video header bidding has emerged as a powerful strategy in the realm of digital advertising, particularly in …
Blogs
Real-Time Bidding vs. Header Bidding: A Comparative Analysis
Real-Time Bidding (RTB) and Header Bidding are two prominent technologies that have transformed the prospect …
Blogs
Advantages of Header Bidding for Publishers
Header bidding stands as a revolutionary advertising technology, reshaping the traditional auction process fo…