Programmatic advertising has emerged as a game-changer in digital advertising. Delving deep into the labyrint…
Ad Operations Management
Guides
Setting Custom Target CPM and Unified Pricing Rules in Google Ad Manager
Google Ad Manager (GAM) is a robust platform that gives publishers solid control over their ad inventory mana…
Blogs
What is Ad Refresh? Evaluating Its Suitability for Your Website
The Internet is known for catering to short attention spans with its abundance of short videos, articles, and…
Blogs
Anticipating 2024 Ad Tech Trends
The year 2024 promises groundbreaking transformations and unprecedented ad tech trends. As we navigate the di…
Blogs
Header Bidding in Video Advertising
Header bidding is an advanced programmatic advertising technique that has revolutionized the way digital adve…
Blogs
Real-Time Bidding vs. Header Bidding: A Comparative Analysis
Real-Time Bidding (RTB) and Header Bidding are two prominent technologies that have transformed the prospect …
Blogs
Advantages of Header Bidding for Publishers
Header bidding stands as a revolutionary advertising technology, reshaping the traditional auction process fo…
Blogs
Header Bidding
Header bidding is an advanced programmatic advertising technique that allows publishers to offer their ad inv…
Blogs
Increasing Revenue with Ad Placement Optimization
Providing a great user experience relies heavily on optimizing ad placements. Ads on a website alone, though,…
Blogs
Understanding Ad Exchanges and Navigating Ad Compliance
For decades, publishers all around the world rely on different ad networks to monetize their publishing platf…
Blogs
Ad Placement Optimization
A large number of websites are created with the main goal of making money. With careful planning and executio…
Blogs
Ad Operations Management
Ad Operations Management is the strategic and systematic oversight of the processes, technologies, and workfl…