LoginGet Started
Demand — Exchange

The Exchange Powering Advergic

Advergic Exchange is the oRTB bidder and exchange layer powering every campaign on Advergic Ads. 250+ curated publishers + open-web reach via Xandr and GAM. It is available standalone, for SSPs, DSPs, and publishers who want the same infrastructure behind their stack.

Talk to our exchange team → Technical documentation
Bidder protocol
oRTB · Prebid-compatible
Connected demand
Xandr + GAM
Credential
Only MCM partner — PK
What you’re connecting to

No Middleman Between Supply and Demand

The Bidder

A Prebid-compatible OpenRTB bidder, built in-house.

The Exchange

Our own exchange layer, matching supply and demand directly, with no third-party black box sitting in between.

The Connectivity

Connected to a Microsoft Xandr seat, with GAM layered on top, extending reach even further.

How it Connects

Where Advergic Exchange sits in the chain.

SSPs & Publishers

Supply-side partners route inventory in via Prebid or direct oRTB

Advergic Exchange

Bidder + exchange match supply to demand in real time

Xandr + GAM

Extended demand reach through our connected seat

Advergic Ads & DSPs

Demand-side partners, including Advergic's own advertiser platform

How to Integrate

From first call to live traffic.

Scoping call

We talk through your setup and figure out the best way in: Prebid or a direct connection.

Integration

Connect through your existing Prebid setup, or plug into our endpoint directly.

Testing

We check response times, fill rates, and reporting before anything goes live.

Go live

Traffic ramps up, with our team watching closely as it scales.

The Difference

Why This Isn't a Typical Regional Exchange

  • Prebid-compatible, integrates with all major SSPs
  • You get full visibility into bid-level data than just a monthly total.
  • Payments arrive on clear, reliable terms
  • Operates under the only Google MCM partnership in Pakistan

Typical regional network

  • Limited SSP integrations, mostly local
  • Totals at the end of the month with no visibility into the auction itself.
  • Payments often stretch past 60 days
  • No direct Google relationship of their own
FAQs

Technical
questions, answered..

Depends on which side you're integrating as. SSPs and publishers get access to demand routed through our exchange. DSPs and demand partners get access to our supply, including our curated publisher network and open-web reach via Xandr and GAM.

You get direct access to your data through AdCogni, our live reporting platform. Response times, fill rates, win rates, and auction activity are all visible as they happen. Analytics are broken down by placement & demand source, so you can see exactly how your bids are performing, without waiting on our team to pull a report.

Yes to all three. SSPs and publishers can connect through Prebid or a direct oRTB connection, and DSPs can connect on the demand side to bid into the exchange. Either way, you're not limited to just our own network.

It can take from 7 days to a month, depending on your integration path. The process involves a fair amount of technical back-and-forth between both tech teams along the way, which is part of why the timeline varies.

Still have questions?

Can’t find the answer you’re looking for? Please get in touch with our team.

Get in Touch

Want the full technical integration walkthrough for SSPs and DSPs?

See the Ad Tech Partners page

Let's scope your integration together.

Talk to our exchange team about connecting as an SSP, DSP, or publisher.

Talk to our exchange teamTechnical documentation