For App & Game Studios

Run Your Entire Mediation Setup From One Place

Tired of piecing your revenue together from a dozen different dashboards? RELAY changes that. It combines your entire mediation operation, network management, and reporting in a single platform giving you full control over it.

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Why RELAY

Most mediation makes you choose between control and simplicity. RELAY doesn't.

Mediation SDK

Integrate once, and RELAY routes demand across every network you connect, for both apps and games. No repeat setups every time you add a partner.

Network & Bidder Management

Add, remove, or reprioritize networks and bidders all from a single dashboard.

Reporting & Analytics

Real-time fill rate, eCPM, and revenue, broken down by network, ad unit, and placement.

HOW IT WORKS

4 Steps to Total Control Over Your Mediation

Integrate

Add the RELAY SDK to your app or game once.

Connect networks

Link your existing ad networks and bidders through your RELAY dashboard.

Go Live

Mediation activates automatically across every network you've connected.

Track & optimize

Watch fill rate, eCPM, and revenue in real time, and adjust network priority as you go

THE DIFFERENCE

What Changes When You Switch to RELAY

All networks routed through one SDK. Test new demand without new dev work
1 dashboard for all networks. Compare performance in real time
Automated bidding that reacts in real time, with manual control when you want it
Unique ad formats for both apps and games

The DIY way

A separate SDK per network. Every new test means tons of engineering work
Reporting scattered across dashboards, no single view to compare performance
Manual waterfall management, slow to react to demand shifts
Ad formats made for apps get forced into games

Benifits

BUILT FOR BOTH

Built for Apps and Games, Equally

Most mediation platforms are built for apps first, without real support for rewarded video, interstitials between levels, or other game-specific placements. RELAY handles game formats with the same level of support as app formats, not as an add-on.

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FULL COVERAGE

Your Audience Doesn't Live in One Place. Neither Should Your Ads.

Whether your apps and games run on the web, on mobile, or on a screen in someone's living room, we connect you to demand there, so you're never boxed into just one platform.

REAL-TIME BIDDING

Web

Runs through Advergic Exchange via header bidding. Add one wrapper, and every connected demand source competes for your inventory in real time.

NATIVE MEDIATION

Mobile Apps and Games

RELAY runs your in-app and in-game auctions on native placements, tuned for how players actually engage.

COMPLETE CTV COVERAGE

CTV

We're one of the few Google MCM partners powered to deliver CTV monetisation. VAST tags for video placements, with other formats configured around your specific needs.

FAQs

App & game studio
questions, answered..

Yes, RELAY is built to handle mediation for both app and game inventory through the same SDK.

RELAY connects with major ad networks and bidders. Reach out to our team for the full list before you integrate.

Not necessarily. You can bring existing network relationships, or work with our team to set new ones up as part of onboarding.

You can get started directly, though most studios find it useful to talk to our team first to plan network setup properly.

Our team handles onboarding and migration planning as part of setup, you're not left to map it yourself.

Still have questions?

Can’t find the answer you’re looking for? Please get in touch with our team.

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