App & Games — Mediation

RELAY: Mediation for apps & games, done right.

RELAY replaces every network SDK and dashboard you're juggling with just one unified SDK, so you manage and monitor everything from a single place.

Your Networks, Finally in One Place → Talk to our team

What’s Included

Everything Your Stack Currently Splits Across 5 Tools

Mediation SDK

One SDK, integrated once, routes demand across every network you connect. No need for separate integration per partner.

Network & Bidder Management

From the same dashboard, add, remove, or reprioritize networks and bidders anytime.

Reporting & Analytics

Real-time visibility into fill rate, eCPM, and revenue, by network, ad unit, and placement.

How it Works

4 Steps From Setup to Better Fill Rates

Integrate

Add the Relay SDK to your app or game and skip the setup you'd repeat for every network otherwise.

Connect networks

Link your existing ad networks and bidders through RELAY's dashboard.

Go live

Mediation activates automatically across all connected demand sources.

Track & optimize

Watch fill rate, eCPM, and revenue update in real time. Adjust network priority as you learn what performs best.

The Difference

What Changes When You Switch to RELAY

All networks routed through one SDK. Test new demand without new dev work
1 dashboard for all networks. Compare performance in real time
Automated bidding that reacts in real time, with manual control when you want it
Unique ad formats for both apps and games

The DIY way

A separate SDK per network. Every new test means tons of engineering work
Reporting scattered across dashboards, no single view to compare performance
Manual waterfall management, slow to react to demand shifts
Ad formats made for apps get forced into games

What Mediation Looks Like

All your networks, judged on the same terms.

Every network's dashboard reports on its own terms, so strong numbers there don't always mean strong performance. RELAY puts them all on one dashboard, same metrics, so you see which ones are actually worth the traffic you send them.

FAQs

Relay
questions, answered..

Yes, RELAY is built to handle mediation for both app and game inventory through the same SDK.

Relay connects with all major ad networks and bidders. Reach out to our team for the full list before you integrate.

Not necessarily. You can bring existing network relationships, or work with our team to set new ones up as part of onboarding.

You can get started directly, though most studios find it useful to talk to our team first to plan out their network setup before integrating.

Still have questions?

Can’t find the answer you’re looking for? Please get in touch with our team.

Get in Touch

See how it all fits together for apps and games.

See the apps and games page