LENS: page classification and audience segmentation engine.
Unlabeled traffic gets the lowest bids. LENS classifies your pages and segments your audience by topic and intent, earning you premium rates from advertisers.
Your pages and audience, classified.
Page Classification
LENS reads every page you publish and classifies it by topic, category, and content type.
Audience Segmentation
Group your traffic into segments advertisers can target precisely.
Real-time Reclassification
LENS re-checks content as it changes, so a page's classification stays accurate over time.
FFrom raw traffic to premium inventory.
Choose integration
Pick JS, pixel, SDK, or API based on your stack.
Deploy
Set it live and content and audience data starts flowing in.
Classification & segments
Pages get classified, audiences get segmented, continuously and automatically.
Put it to use
Feed your segments into your own targeting, or straight into Advergic Ads.
LENS
questions, answered..
It increases your CPMs. Without categorisation, your impressions are sold as raw, undifferentiated inventory. Advertisers have no way to know which ones are worth more. Segmentation sorts your inventory into properly categorized packages by content & audience, so advertisers see what's relevant to them and pay premium rates for it.
Yes. Lens works entirely on its own. No need to be on FLOW, PULSE, or RELAY. Classify your pages, segment your audience, and put those segments to work in your own targeting or ad server, all without touching another Advergic product.
They solve different problems. Traffiqly checks whether your traffic is real, filtering out bots and invalid traffic before it costs you. Lens classifies your pages and segments your audience, turning verified traffic into inventory advertisers pay more for. They're independent products, and you can run either one alone or both together.
Still have questions?
Can’t find the answer you’re looking for? Please get in touch with our team.
Know your pages and audience. Charge accordingly.
Get started with LENS on any channel.
