If you're a website owner or content creator in Pakistan looking to monetize your website through Google AdSense, you might be wondering how much...
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Average Fill Rates for Pakistani Publishers Drop by a Whopping 50%
The digital advertising landscape in Pakistan is experiencing a challenging phase as ad fill rates have hit historic lows, causing a ripple effect...
Third Party Cookies – Why is Google delaying the phase-out?
According to Global Stats, Google and its chrome users are holding 65% of the global market share which makes them dominant. Chrome is the most...
CPM for a specific country – How to fetch the report in GAM?
The most basic thing an adops has to do everyday is to run several different type of reports. It's necessary to optimize the daily revenue. When...
Consent Management Platform – Why is it required for publishers?
Consent Management Platform (CMP) is a solution devised for the websites to safeguard the privacy of user data and comply with existing data...
GAM Delivery – How to create an order, line item and creatives?
When you open Google Ad Manager, it gives you different options on the left side tab. When you click on GAM delivery tab, it presents you with few...
Ad placement strategies.
Ad placement on any website is the key step towards efficient monetization. The process is not very painstaking but it does need certain data and...
Ad placement guide for a new publisher.
Most of the websites out there are created with the intent of revenue generation. A site can generate a handsome revenue by creating an effective ad...
How to setup your Inventory in Google Ad Manager?
Inventory is one of the most important parts of Google Ad Manager. Here we set up different ad units, which actually are the spaces on any websites...