Industry news
What Think Apps 2025 Really Said (Between the Slides)
When Google brings its brightest minds to town, you listen. Think Apps 2025 lit up Lahore on October 23rd, an event that unpacked how developers can actually win in a market being rewritten by AI, new user behavior, and tougher competition. Google’s Country Director for Pakistan, Malaysia, and Frontier Markets, Farhan Qureshi , set the…
Google is Phasing Out Cookies in 2024
It's no secret that Google will phase out 3rd-party browser cookies in Q1 2024, and the industry is still exploring ways to improve previous solutions to raise publisher’s revenue. Despite initial rejection owing to difficulties, Google Topics has become a popular solution. An increased focus on first-party data, business partnerships, and less intrusive targeting methods…
Executive Jerry Dischler resigns from Google Ads
After over 15 years at the company, Jerry Dischler, who oversaw Google Ads , decided to step down as executive. Vidhya Srinivasan will be taking over for Dischler, who has been with the company for fifteen years. Instead of saying whether Dischler will remain with the firm, Google simply said that he would be taking…
The Google November 2023 core update rollout is now complete
The fourth core update of the year, the Google November 2023 core update, has completed its rollout, as confirmed by Google. Only a few weeks have passed since the October 2023 core update, which commenced on October 5 and concluded on October 19. Google November Core update 2023 initiated on November 2, 2023 and finished…
Is Google Leaving The CPC Monetization Structure?
Google AdSense was introduced twenty years ago so website owners could profit from their content. Google's ad network made digital advertising easier by putting publishers and advertisers worldwide in touch so publishers could sell ad space. Now, Google gives billions of dollars to their media partners every year through AdSense. This gives people (who make…
How Much Can You Make with AdSense on Pakistani Traffic with 1,000 Pageviews per Day?
If you're a website owner or content creator in Pakistan looking to monetize your website through Google AdSense, you might be wondering how much revenue you can expect from 1,000 daily pageviews. While the actual earnings can vary based on niche, content, and audience, we'll explore a realistic scenario with average Click-Through Rate (CTR) and…
Average Fill Rates for Pakistani Publishers Drop by a Whopping 50%
The digital advertising landscape in Pakistan is experiencing a challenging phase as ad fill rates have hit historic lows, causing a ripple effect on publishers across the country. Particularly, those with ADx accounts are grappling with significant setbacks, while all sorts of publishers with Pakistani traffic in general are witnessing the worst time for their…
Third Party Cookies – Why is Google delaying the phase-out?
According to Global Stats, Google and its chrome users are holding 65% of the global market share which makes them dominant. Chrome is the most frequently used browser among all. Chrome browser allows access to the third party cookies to collect data for the advertisement purposes, however, Google is now planning to phase out these…
CPM for a specific country – How to fetch the report in GAM?
The most basic thing an adops has to do everyday is to run several different type of reports. It's necessary to optimize the daily revenue. When selecting an ad server to manage advertisement on a publisher website, adops have to carefully watch for options that an ad server provides to run those extensive daily reports.…
GAM Delivery – How to create an order, line item and creatives?
When you open Google Ad Manager, it gives you different options on the left side tab. When you click on GAM delivery tab, it presents you with few other options namely Order, Line Item and Creatives etc. This is exactly where the orders, line items and creatives are generated. Creating an Order under GAM Delivery…
Ad placement strategies.
Ad placement on any website is the key step towards efficient monetization. The process is not very painstaking but it does need certain data and tools to perform. Once we look into that data and use those tools effectively, we can set up an optimum ad placement. First challenge thereby comes as to where to…