Understanding some key metrics is essential for publishers and advertisers to optimize their revenue generati…
Ad Tech
Seller Defined Audiences (SDA): A Game-Changer for Publishers
Seller Defined Audiences (SDA), introduced by the IAB Tech Lab on February 24th, 2022, emerged as a groundbre…
How Can Publishers Adjust To Dropping Ad RPM And Increase Q1 Profits?
Publishers are likely acquainted with the yearly decline in ad rpm that happens at the start of the year. Non…
What is Ad Refresh? Evaluating Its Suitability for Your Website
The Internet is known for catering to short attention spans with its abundance of short videos, articles, and…
What is Prebid? A Game-Changing Ad Tech Solution for Publishers
Publishers are constantly seeking innovative ways to maximize their ad revenue. One breakthrough solution tha…
Google Search Indexing Issues Remains Almost Five Days Later
Google acknowledged that a limited number of websites were experiencing indexing issues. Learn the most recen…
Google is resolving A significant problem affecting Ad Manager
Google Ad Manager stands as a pivotal tool for marketers globally. However, recent developments have sparked …
Anticipating 2024 Ad Tech Trends
The year 2024 promises groundbreaking transformations and unprecedented ad tech trends. As we navigate the di…
Header Bidding in Video Advertising
Header bidding is an advanced programmatic advertising technique that has revolutionized the way digital adve…
Advantages of Header Bidding for Publishers
Header bidding stands as a revolutionary advertising technology, reshaping the traditional auction process fo…
Ad Analytics, Reporting, and Ad Fraud Detection
Ad analytics, reporting, and ad fraud detection play pivotal roles in Ad Operations Management, contributing …
The Ultimate Guide to Ad Operations Management and Consultation
Efficient ad operations are the backbone of a successful publishing platform. To understand the importance of…