Understanding User RPM, Page RPM, Session RPM, and Ad RPM
Understanding some key metrics is essential for publishers and advertisers to optimize their revenue generati…
Have questions about Inventory Setup, or Header Bidding? Free Consultation
Understanding some key metrics is essential for publishers and advertisers to optimize their revenue generati…
Seller Defined Audiences (SDA), introduced by the IAB Tech Lab on February 24th, 2022, emerged as a groundbre…
Publishers are likely acquainted with the yearly decline in ad rpm that happens at the start of the year. Non…
Google Ads Liaison Ginny Marvin attests to AdSense’s switch to an eCPM payment structure. Find out the implic…
Programmatic advertising has emerged as a game-changer in digital advertising. Delving deep into the labyrint…
Google Ad Manager (GAM) is a robust platform that gives publishers solid control over their ad inventory mana…
The Internet is known for catering to short attention spans with its abundance of short videos, articles, and…
Publishers are constantly seeking innovative ways to maximize their ad revenue. One breakthrough solution tha…
Instream video advertising has become an integral part of the digital advertising landscape. With the rise of…
Google acknowledged that a limited number of websites were experiencing indexing issues. Learn the most recen…
Google’s search revenue has climbed to an impressive $48 billion, marking an 11% surge in total ad revenue. T…
Google Ad Manager stands as a pivotal tool for marketers globally. However, recent developments have sparked …