Efficient ad operations are the backbone of a successful publishing platform. To understand the importance of…
Ad Tech
Blogs
5 Effective Ways Publishers Can Avoid Ad Blocking Extensions
Without a question, ad blocking extensions cost publishers a lot of money. Publishers who make money through …
Blogs
Everything Publishers Need To Know About Header Bidding
Digital publishers want an effective advertising environment that maximizes website ad income. Header bidding…
Blogs
Bridging the AdTech Knowledge Gap
When you do anything, it’s helpful to have some tools and knowledge to do it properly and efficiently. Someti…
Blogs
Google AdSense vs Google Ad Exchange: Which Is Right for You?
Google AdSense and Google AdX are both powerful advertising platforms that can help website publishers genera…
Blogs
What is Ad Tech? A Simple Introduction
A simple guide explaining ad tech and why it’s important for publishers. In this blog, we will learn about wh…