Company news
Consent Management Platform – Why is it required for publishers?
Consent Management Platform (CMP) is a solution devised for the websites to safeguard the privacy of user data and comply with existing data protection laws across the globe. CMP’s actually deal with the control of user consent with regards to collection and processing of personal information carried out most often through cookies as well as…
GAM Delivery – How to create an order, line item and creatives?
When you open Google Ad Manager, it gives you different options on the left side tab. When you click on GAM delivery tab, it presents you with few other options namely Order, Line Item and Creatives etc. This is exactly where the orders, line items and creatives are generated. Creating an Order under GAM Delivery…
Ad placement strategies.
Ad placement on any website is the key step towards efficient monetization. The process is not very painstaking but it does need certain data and tools to perform. Once we look into that data and use those tools effectively, we can set up an optimum ad placement. First challenge thereby comes as to where to…
Ad placement guide for a new publisher.
Most of the websites out there are created with the intent of revenue generation. A site can generate a handsome revenue by creating an effective ad inventory and placing ads over there. For that purpose a new publisher first needs to look for ad placements on his site. Following is the guide to an efficient…
How to setup your Inventory in Google Ad Manager?
Inventory is one of the most important parts of Google Ad Manager. Here we set up different ad units, which actually are the spaces on any websites used to display ads. Ad units are the spaces where delivery sends creatives to be displayed upon call. Any publisher that has the access to google ad sense…
Understanding Google Ad Manager Delivery
Delivery section of the google ad manager is from where the ads are managed and delivered upon the request from the inventory. Delivery is further divided into Orders, Line Items and creatives. Let's discuss these three in detail: ORDERS: Most of the publishers have deals with multiple advertisers or ad networks. So in order to…
How to check viewability of the ad units running on your site? Why Viewability is important for higher revenues?
Viewability is one of the deciding factors in determining the revenue generation from the ad units. The more the Ad Unit is viewable, greater will be the revenue. Viewability how much an ad unit is viewable to the user that visits the page. For example if 100 users visit a webpage where the top Banner…
Blocking Controls in Google AdSense UI
Google AdSense is an Ad Network that serves Ads to your website based on your content and type of visitors. It not only provides you with relevant ads but at the same time it offers you controls to block any ads from being displayed on your website. These controls are known as blocking controls. Blocking…
How to debug GAM Ad Units on page?
Debugging is carried out to optimise the ad inventory as well as to rectify any issues that are being faced with the ad units over any page. In order to debug the adunits over any page, we have two options. First method is to go to the desired page. Click and add “?googfc” GET Param…
How to force load a GAM creative on page?
Whenever we are about to activate a deal in our GAM , we need to check first whether the relevant creatives are displaying on the page or not. There is a standard procedure that tells us how to force load a GAM creative. For this we need to follow the following steps. First we need…