Consent Management Platform (CMP) is a solution devised for the websites to safeguard the privacy of user data and comply with existing data protection laws across the globe. CMP’s actually deal with the control of user consent with regards to collection and...
When you open Google Ad Manager, it gives you different options on the left side tab. When you click on GAM delivery tab, it presents you with few other options namely Order, Line Item and Creatives etc. This is exactly where the orders, line items and creatives are...
Ad placement on any website is the key step towards efficient monetization. The process is not very painstaking but it does need certain data and tools to perform. Once we look into that data and use those tools effectively, we can set up an optimum ad...
Most of the websites out there are created with the intent of revenue generation. A site can generate a handsome revenue by creating an effective ad inventory and placing ads over there. For that purpose a new publisher first needs to look for ad placements on his...
Inventory is one of the most important parts of Google Ad Manager. Here we set up different ad units, which actually are the spaces on any websites used to display ads. Ad units are the spaces where delivery sends creatives to be displayed upon call.Any publisher that...
Delivery section of the google ad manager is from where the ads are managed and delivered upon the request from the inventory. Delivery is further divided into Orders, Line Items and creatives. Let’s discuss these three in detail: ORDERS:Most of the publishers...
